Partnership Agreement with Biwako Seikei Sport University to Co-Develop Original Fragrance
Our company has signed a partnership agreement with Biwako Seikei Sport University (Otsu City, Shiga Prefecture), the only university in Japan to bear the name "Sport" since its establishment in 2003, with the philosophy of "Creating a New Sports Culture." Through this agreement, we aim to achieve well-being in life while exploring collaborative research through sports and fragrance.
Biwako Seikei Sport University strives for educational research to create a new sports culture based on its founding spirit of "Peach and Plum do not speak, but they naturally form a path." The university is committed to developing and supporting sports to meet daily needs related to health and sports, nurturing individuals with rich cultural knowledge and high expertise.
Furthermore, to expand the social value of sports, the university is strengthening collaboration with local businesses and municipalities, promoting social contribution activities through sports, and working towards creating a new sports culture and enhancing well-being in the entire region. We empathize with the vision of Biwako Seikei Sport University and aim to leverage our insights into scent branding for businesses, municipalities, and professional sports clubs while co-creating a well-being lifestyle based on healthy sports culture through fragrance research and development.
As the first project aiming to create new value through "Sports x Fragrance," we have co-developed an original fragrance for the university. In this project, conducted jointly with student project members, we derived the fragrance concept by analyzing text data collected through surveys and discussions regarding the university's image and expectations from students and faculty, embodying the university's vision through fragrance.
The fragrance is made from 100% natural plant-based materials (essential oils only) and does not use synthetic fragrances. It is designed to express the passion for sports and pure growth by featuring a fresh base of forest and lake scents, complemented by the refreshing zest of sparkling citrus.
On October 1st (Tuesday), an unveiling event for the original fragrance was held on campus, attended by President Mano, numerous faculty and students, our company representative Ota, and the official mascot character "Hirayyan." It was a cheerful event filled with smiles, expressing anticipation for future developments. The original fragrance is expected to be showcased in specific areas of the campus and in various formats.