We held a press event for CODE Meee ONE

To commemorate the official launch of "CODE Meee One," a service that allows you to carry your own personalized scent to address individual stress issues, we held a service explanation and trial session for members of the press in Daikanyama, Tokyo on Thursday, June 27th.

CODE Meee ONE is a service that, in addition to web-based fragrance diagnosis, optionally diagnoses personality from Twitter post data and delivers functional aromas that address personality insights that the individual may not even be aware of.

At the press event, we explained the system, the features of CODE Meee ONE, the background of its development, and our future plans to use AI for corporate expansion.

We also announced a special promotional aroma that embodies what was trending on SNS in 2019, when the era name changed to Reiwa. We analyzed various posts about the new era name "Reiwa" on SNS and embodied the emotions toward this new era as the "Reiwa Fragrance."

One of the most symbolic phenomena unique to the world of SNS is "炎上 (炎上, flame-up)." There are various factors, but we focused on the social issue of "part-time terrorism" that has recently disturbed society and embodied it as the "Fragrance of Flame-up - Part-time Terrorism."

Furthermore, we blended a fragrance with the theme of stress reduction, which is the original function of CODE Meee ONE, and called it the "Fragrance of Flame-up Relief." It was an experience event to enjoy the knowledge of fragrances that were materialized, such as the new era and unique phenomena on SNS.

On the day of the event, we had many press members in attendance.