We worked on fragrance branding for Fujikura Corporation
We worked on fragrance branding for Fujikura Corporation and started a project to scent their business cards with the original aroma used in the open innovation facility "BRIDGE" and to create a fragrant atmosphere in the space.
Focusing on the potential of fragrances to promote co-creation with people with different values, we created a concept aroma based on CODE Meee's unique data and insights, aiming to promote innovation activities within "BRIDGE," an open innovation facility operated by Fujikura Corporation (Koto-ku, Tokyo).
In our test marketing of fragrance branding for companies last year, we received feedback such as, "Having a diffuser at the reception and spraying fragrance in the entrance space increases a sense of camaraderie by sharing the same fragrance story," "It leads to good communication," and "It helps me relax and work."
Value symbolized by Fujikura Innovation Hub "BRIDGE": "Unexpected encounters create unexpected futures." The concept aroma "BRIDGE" that we produced this time is a harmonious blend of refreshing yuzu citrus notes with rich forest and herbal scents, resulting in a modern Japanese fragrance.
The bright and friendly fragrance is intended to evoke empathy and accelerate lateral connections, just like a "bridge" that connects people.