We produced fragrances for a pop-up event, "Sound and Fragrance," themed "Beginnings and Resolutions"

CODE Meee produced fragrances for a pop-up event, "Sound and Fragrance," themed "Beginnings and Resolutions," held by Yamaha Audio from March 21 (Thursday, a national holiday) to the 24th (Sunday) at the corner in Harajuku Cat Street, Shibuya-ku, Tokyo.

The event was held from March 21 (Thursday, a national holiday) to the 24th (Sunday), and many people visited the venue.

The event featured five stories that realistically depicted the feelings of people making a fresh start in the spring season, with matching music and fragrance collaborations. CODE Meee cooperated in fragrance creation and production.

A wonderful event where visitors wrote down their "beginnings and resolutions" on color cards based on keywords and hung them on a white tree.

On the last day, the white tree was in full bloom with the resolutions and thoughts of each person.

I am delighted to have been a part of this event that stimulates the senses and encourages people to take a new step forward this spring.

Many people shared touching posts on SNS after experiencing the event.

What are your "beginnings and resolutions" for this spring?