Yamaha Audio Pop-up Event Discover True Sound 2019
About the Event
CODE Meee produced the fragrances for the Yamaha Audio pop-up event, "Discover True Sound 2019," which offered an experience of "Sound and Fragrance" themed around "Beginnings and Determination."
Event Information
- Event Period
- March 21, 2019 (Thursday, National Holiday) to March 24, 2019 (Sunday), 4 days in total
- Business Hours
- 11:00 to 20:00 (only until 16:00 on the last day)
- Location
- the corner
- Address
- 5-29-1 Jingumae, Shibuya-ku, Tokyo 150-0001
- Access
- [By Train] A 7-minute walk from Meiji-Jingumae Station, an 8-minute walk from Shibuya Station
The event was held from March 21st (Thursday, National Holiday) to 24th (Sunday) at the corner in Harajuku Cat Street (5-29-1 Jingumae, Shibuya-ku, Tokyo), and we were delighted to welcome many visitors. The event featured five stories that realistically portrayed the feelings of people making a fresh start in the spring season, along with music and fragrance collaborations to match each story. CODE Meee contributed to the creation and presentation of the fragrances.
Visitors to the event wrote down their "beginnings and resolutions" on color cards based on keywords and hung them on a white tree, creating a wonderful display. By the last day, the white tree was in full bloom with the resolutions and thoughts of each participant.
We are glad to have been a part of this event that stimulates the senses and encourages people to take a new step forward this spring. Many visitors shared touching posts on social media, primarily through SNS. What are your "beginnings and resolutions" for this spring?