DENTSU SCIENCE JAM

Purpose

To verify the effect of fragrances on comfort, stress reduction, concentration, and tranquility

Participants

20-40-year-old men and women office workers 10

Location

Tokyo office

Data Collected

Brainwaves, task performance (simple math problems), and subjective evaluation (questionnaire)

Equipment Used

Emotional Analyzer (Mind Wave Mobile BMD, iPad)

Content

Measured brainwaves before and during tasks, and conducted a questionnaire after the tasks.
Verified the effect of fragrances by wearing masks with no fragrance and three types of fragrances.

Overview of Emotional Analyzer

The Emotional Analyzer, co-developed by Professor Mitsuru Mankura of Keio University and Dentsu Science Jam, has realized "anytime, anywhere, anyone, and easy" brainwave measurement, which was previously impossible.

This experiment is a preliminary experiment to see if fragrances affect emotions, and we will increase the number of subjects and build a more accurate one in the future.

Experimental Results

1>

Fragrance C increases comfort and contributes to stress reduction.

Fragrance C increases comfort by 10% and reduces stress by 13%.

2>

Fragrance W increases concentration and contributes to work productivity.

Fragrance W increases concentration by 16%. Math Problem Answer Results

The number of correct answers to math problems increased by 22%.

3>

Fragrance H increases tranquility and calms the mind.

Fragrance H increases tranquility by 13%.CODE Meee offers customized solutions and effective fragrance presentation methods to companies. Would you like to try fragrance space design with optimal fragrances for stress reduction, concentration, relaxation, creativity, and communication activation, depending on your purpose and scene?