CODE Meee has partnered with Yokohama FC to sell "Team Fragrance" to deepen the bond between the club and supporters
CODE Meee has partnered with Yokohama FC to sell "Team Fragrance" to deepen the bond between the club and supporters.
【Background of the Partnership】
CODE Meee has been working on initiatives to deepen the bond between artists and fans with special fragrances themed around "color" and "fragrance" through live performances. This time, as our first collaboration with a professional sports club, we will create a team fragrance that embodies the history and vision of the club with fragrances, and share it with the club and supporters to enhance their sense of unity. This project started with an inquiry from Yokohama FC to CODE Meee, and we decided to commercialize the project with the vision of spreading it from Yokohama to the world.
From left, Kenji Ota, Executive Director and President of CODE Meee, and Tomohisa Uchiyama, Club Relations Officer of Yokohama FC
【About Fragrance】
The fragrance is a 100% natural and pure fragrance made only from natural fragrances derived from natural ingredients, using CODE Meee's patented technology (technology to create fragrances based on AI analysis of text information).
By analyzing the past posts on Yokohama FC's official Twitter account with AI (conducted in early March 2023), we extracted keywords related to the club's history and vision, and created a fragrance that embodies the club's vision, "Hamablue Fragrance," which evokes the team color of Yokohama FC, a harmonious blend of marine blue with shining citrus, elegant roses, violets, and carnations.
※1【Patent Number】Patent No. 6763621 (P6763621) 【Invention Name】Fragrance Information Provision Device, Fragrance Information Provision Method and Fragrance Provision Container
【Product and Usage】
It is a fabric fragrance spray that can be used as a room spray or sprayed on masks, towels, etc.
It is a supporter's fragrance spray that can be used not only during the game but also on the way to the stadium before the game and on the way home after the game, making the experience of watching sports games more enjoyable. It can also be used as a room spray at home, evoking the memories of the excitement of the game and looking forward to the future.
The product will be distributed to supporters and club officials, so that the club and supporters can share the same fragrance.
Product Image: Yokohama FC Mask Spray
【Sales Method】
The product can be purchased online on CODE Meee's official EC website or at the Yokohama FC goods booth at the home stadium, Nippatsu Mitsuzawa Ballgame Stadium. Online sales will start soon.
Sales at Nippatsu Mitsuzawa Ballgame Stadium are scheduled to start from the game against Consadole Sapporo on April 29th. For more details about the product, please visit: Yokohama FC Official Team Fragrance Sales Special Site 'Let's Color Yokohama': https://hamablue-mask-spray.codemeee.page/
【Future Plans】
CODE Meee has been developing "Solution Fragrance®," which maximizes "Condition" with fragrances based on brainwaves and emotional science, in addition to the "Branding Fragrance®" business. We aim to expand our aroma space design business to training rooms and locker rooms in the club house and match venues, not just selling fragrance products, and consider fragrance branding for multiple sports clubs, creating an exciting world with "sports clubs" x "fragrances."
And we will create an exciting world with "sports clubs" x "fragrances," not just soccer but also other sports clubs.
Yokohama FC LEOC Training Center