CODE Meee has started a collaboration with the Greenhouse Group to design the future with "GreeneX Plus"
This time, in collaboration with the Greenhouse Group, we started "aroma space design" and "solution fragrance exhibition" in the "GreeneX Plus" facility, which designs the future of health and hospitality through food.
"GreeneX Plus" is a space that designs the future of the Greenhouse Group with "Food and Health + Food and Hospitality x New Ideas" as its concept, enabling the exhibition and demonstration experiments of the latest technologies, human resource development, and innovative presentations, and open innovation. It was opened on the 42nd floor of the Tokyo Opera City Tower, where the Greenhouse Group headquarters is located, in April 2022, the year of the 75th anniversary of the group's founding.
Fragrances have a deep connection to the "FoodTech, HealthTech, and HospitalityTech" domains, which the Greenhouse Group aims to achieve through open innovation.
On the occasion of the opening, we started an aroma space design with the fragrance "Hospitality Garden," which expresses the vision and worldview of "GreeneX Plus," at the facility entrance. In the collaboration area with external companies, we are also exhibiting our "solution fragrances" created with "fragrance x AI technology."
In the future, from the perspective of creating and leading well-being and hospitality, we will aim to create new experiential values that delight people by utilizing "fragrances" in open innovation with the Greenhouse Group.
About the Greenhouse Group
The Greenhouse Group operates various businesses related to food and hospitality, including contract food services (food services for government offices, offices, factories, schools, hospitals, and silver facilities), restaurant businesses, and hotel management businesses. As of the end of March 2021, the group's annual sales, including overseas performance, was 1,315 billion yen, and the number of stores was 2,651.