CODE Meee, in collaboration with Minato City, Tokyo, will develop "branding fragrances" for the city and island regions
This time, in collaboration with Minato City, Tokyo, we will start producing "branding fragrances" with the theme of Minato City and the island regions.
As a collaborative project between the public, private, and academic sectors, we will work with Todai Women's Junior College, Shiba Commercial High School, and the Island Promotion Corporation, which have connections to Minato City and the island regions, to enhance the visibility and revitalization of the Takeshiba region and the island regions by utilizing the power of fragrances that appeal to people's memory and emotions.
Regarding the production of fragrances, we will widely collect image words for Minato City and the island regions on SNS with the hashtags #FragrantMinato and #IslandFragrance (until early December).
We will create multiple fragrance prototypes based on the collected image words using our patented technology (technology to embody fragrances from collected text information). We will collaborate with Todai Women's Junior College and Shiba Commercial High School to consider the PR methods for this project, including the collection of image words, and we also plan to collaborate with the Island Promotion Corporation in the fragrance production process.
As the first application of the fragrances, we plan to release "Minato x Island Mask Spray" in limited quantities in March next year, and in the future, we aim to expand to other products and space designs. We will add color to Minato City and the island regions with the power of "branding fragrances" co-created with everyone.