Our representative, Kenji, participated in "BUSINESS BASIC" hosted by Tamura Atsushi

Our representative, Kenji, participated in the recording of "BUSINESS BASIC" hosted by Tamura Atsushi, which airs on BS TV Tokyo on Sunday nights.

We had the opportunity to talk about the business of CODE Meee, which focuses on fragrance personalization, and the possibilities of the future fragrance society, with the globally-attracting theme of "Smart Cities."

"What kind of future city will be born from cross-industry collaboration?" From the perspective of co-creation, a railway company that enriches people's lives by utilizing stations and railways, a telecommunications giant aiming for new value creation with 5G in mind, and a company that matches other companies and promotes open innovation to change the future, hold the key to creating a new era smart city.

CODE Meee, which works on fragrance personalization, talked about the concept of a smart city where optimal fragrance experiences are seamlessly integrated, achieved through the combination of resources from other industries.

The vision of "co-creation" with the MCs, guests leading open innovation, and startups with unique services was very interesting, and many fascinating discussions were held on future urban development.

CODE Meee also values co-creation and will continue to work on creating a more comfortable and exciting smart city with fragrance and technology as the axis.